Abubaker Abdulazeem

Experienced and results-driven Digital Marketing Specialist with three years + of expertise in developing and
implementing successful digital marketing strategies. Proven track record of driving online visibility, brand
awareness, and customer engagement. Adept at analyzing data and leveraging insights to optimize campaigns
and achieve business objectives. Specializations include Facebook Ads, Google Ads, Snapchat Ads, Instagram
Ads, LinkedIn Ads, SEO, email marketing, content marketing, and experience in both B2B and B2C business
models. 
 

Scooter Delivery APP | Digital marketing Specialist
SCOOTER is a modern logistics service, that uses the technology of Mobile applications to meet the growth of
the logistics environment, my role as a Digital Marketing Specialist led me to have various capabilities and
expertise in these tasks:
mobile App Marketing: the Main Goal was to Increase app downloads, engagement, and user retention.
Increased app downloads from 3000 to 10,000 in one quarter .Result in more than 300% growth in app installs.
Increased Daily Active Users DAU, from 700 to 2.300 Result in w150% increase in user engagement.
Sample: Improved 30-day retention rate from 20% to 40%. Result: A 100% increase in user retention.
Social Media Moderation: Main Goal was to Maintain a positive online presence, engage with the audience,
and manage brand reputation.
Achieved a 95% response rate within 1 hour. Enhanced customer satisfaction and increased social engagement.
Increased positive sentiment mentions from 10% to 30% Improved brand perception and customer sentiment.
Encouraged 20% more user-generated content UGC, results in Increase organic reach and authentic brand
advocacy.
Email Marketing Management the Main Goals was to Increase email open rates, click-through rates (CTR), and
conversions.
Improved open rates by 25%, that’s results in Increasing email visibility and audience engagement.
by distributed the right content that’s led to Enhanced Click-Through Rate CTR, from 3% to 12%. That’s led to
Improve user engagement and traffic to the mobile app.
Bulk SMS Management The Main Goal was to Reach a wide audience, drive immediate actions, and measure
campaign effectiveness.
SMS Delivery Rate : Achieved a 98% SMS delivery rate.
Conversion Rate: Improved SMS conversion rate from 12% to 20%.
Other Tasks :
Works with the web designer and coordinates the development of web materials (banners, landing pages).
Provides analysis of digital channels, main KPIs tracking and reporting on a regular basis.
Tracks and reports competitor's digital activities.
Manages social media channels, creates content, and implements activations on social media channels.
Track, analyze and report social media & email marketing Bulk-SMS performance.
Works with marketing managers and any applicable internal to develop resort’s online advertising plan. 
 

AL Imam AL Hadi College - Bachelor – Computer Science & Information technology (full Time)
Faculty of Computer Science - Department of Information Technology