Nisamudheen M

Analytics & Decision Science practitioner with more than 7 years of experience. Experienced in the field of AI/ML/Data Science with proven skills in converting proof of concept to production ready scalable solution. Passionate about everything Machine Learning, Maths, Programming and Data Science.

Data Scientist, Nielsen, Rotterdam (Nov 2022 - Present)

• Conducts research and development of Marketing Lift Models to measure the incremental impact of marketing campaigns.
• Applies advanced statistical techniques, including A/B testing and difference-in-difference analysis.
• Optimizes Market Lift pipelines, achieving 30-40% performance improvements through parallelization and other techniques.

Associate Data Scientist, Nielsen, Kochi (Oct 2021 - Oct 2022)

• Focuses on research and development of Marketing Mix Models for optimizing client marketing strategies.
• Leads performance optimizations for ML pipelines, resulting in 20-30% improvements in model runtimes.
• Designs and implements ML experiments, pipeline tracking, and orchestration using MLFlow.
• Leads a team of assistant data scientists and data analysts for consistent feature releases.

Assistant Data Scientist, Nielsen, Kochi (Jan 2020 - Sep 2021)

• Creates Market Mix Models for inference and forecasting, specializing in Digital Marketing.
• Implements ensemble running of multiple configurations, reducing model delivery time by 30%.
• Performs visualization and exploratory data analysis using Python and Tableau.
• Develops a regression testing tool for integration testing.

Data Analyst, Nielsen, Kochi (Nov 2016 - Dec 2019)

• Specializes in data cleansing, missing value imputation, and automation of custom data processing scripts.
• Conducts exploratory data analysis (EDA) using Tableau and Rstudio, focusing on relationships between variables.
• Develops statistical inference models to understand the impact of media activity on market response.

Master of Science: Machine Leaning And AI Liverpool  from John Moores University - England