rifa nasar

Detail-oriented Product Designer with 1 year of experience in a US-based company designing AI-powered products focused on  UX design, user research, interaction design, and usability testing for web and mobile products. Skilled in translating user needs and business objectives into intuitive, accessible experiences through wireframes, prototypes, and user journey maps. Proficient in Figma, Miro and Adobe Creative Cloud with experience collaborating closely with product managers, developers, and cross-functional stakeholders. Strong background in maintaining and evolving design systems, applying WCAG accessibility standards, and using user feedback and usability insights to drive iterative, data-informed design improvements that enhance product usability and customer satisfaction.

Collaborated with product managers, developers, and cross-functional teams to create execution-ready materials explaining design decisions, project highlights, and implementation plans, reducing developer clarification time by 60%.

Converted low-fidelity wireframes into polished, responsive UI mock-up walkthroughs and visual frameworks, applying design principles for visual hierarchy and storytelling.

Conducted UX and Heuristic Evaluations, shaping raw data and insights into structured narratives for leadership updates

Developed high-impact pitch decks, investor memos, and executive presentations, supporting engagement with 5+ investors while translating technical product strategies into clear visual narratives and annotated visuals.

Ensured consistency in visual language, formatting, and brand alignment across all decks and marketing assets using Figma, Adobe Illustrator, Photoshop, and InDesign.

Post-graduation Interaction Design - Pearl Academy, Bangalore (2023 – 2025)

BA English Language & Literature - A.C. Kunhimon Haji Memorial ICA College, Calicut University (2019 – 2022)