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Doha

    marketing manager - Doha, دولة قطر - ACS Doha International School

    ACS Doha International School
    ACS Doha International School Doha, دولة قطر

    منذ أسبوع

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    وصف
    ACS Doha is looking for an outstandingMarketing Manager to join their team.

    The main purpose of this roleis to build ACS Doha s profile as the leading international schoolin the country, using expert market insight and understanding ofthe competitive environment and developing a fully integratedmarketing approach that will drive growth in the market.

    The keyfocus is to successfully build enrolment through consistent,outstanding communications that effectively showcase the uniquenessof an ACS Doha education to a niche high-endaudience.


    Main Responsibilities:

    • Analyse and develop a deep understanding of ACS Doha customer basethrough data, parent research and close collaboration withAdmissions to understand parent current and future needs,perceptions and aspirations
    • Lead thedevelopment of accurate, timely and insightful competitor andmarket insight giving clarity on external market pressures andopportunities to strengthen ACS Doha s relativeproposition
    • Act as an ACS Doha brand championand oversee brand execution across all customer touchpoints, frommaterials, communications to campus spaces and facilities workingwith colleagues in the UK.
    • Act as chiefstoryteller collecting valuable stories of life on campus, such asteacher insights, classroom activities, programme and curriculumhighlights to be shared across all marketingchannels
    • Manage third parties to developexciting new assets to a very high standard across formats such asphotography, video material, podcasts etc
    • Bean ambassador for ACS Doha in the wider education market in Dohaand represent the school at key external events and in keyforums
    • Manage ACS Doha marketing and PRevents, working with external suppliers and PR agency and ensureexecution to the highest standard
    • Develop a PRstrategy and work with colleagues and agencies to execute ensuringACS Doha s unique selling points are reported in key mediachannels.
    • Develop an overarching strategy andmarketing plan designed to grow enrolment and brandshare.
    • Collaborate closely with schoolleadership team to evolve the school offer in line with the needsand aspirations of the market
    • Supportcolleagues in searching out and establish meaningful relationshipswith corporates, and the relocationindustry
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