Senior Marketing - Doha, دولة قطر - F&b hospitality
وصف
Plan and execute the marketing strategy for the Group- Create and manage the monthly critical path calendar for social media
- Oversee the implementation of the marketing strategy as per the critical path and calendar initiated
- Guide the daytoday activities of the marketing team (Social Media, Graphic designer, Web Developer). Manage freelancers and other suppliers
- Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary with Social Media Specialist
- Manage and refine the organization's social media presence in terms of content and design
- Manage and monitor social media campaigns
- Request for reports on the effectiveness of marketing campaigns from the Social Media team
- Conduct market research on competitors by following their social media pages and monitoring their activities and initiatives
- Negotiate with media, pr agencies, printing presses, and secure agreements
- Follow up and attend the printing process with the printing press and production and approve samples
- Prepare and Manage Exhibitions and Events (Press Conference, Stand Design, Production and Build Up, Branding, Catering, and exhibition representative for the Group)
- Develop the content and Website Outline structure and follow up with web developers and designers on the development process.
- Oversee the activity of the company's website done through SEO and provide Google analytics review
- Mentor and guide the creative process with designers, web developers, and social media team to create creative work under tight deadlines for all marketing collaterals
- Ensure visual communication and brand standards are met
- Ensure that all creative work is done according to the budget assigned
- Meet with clients or upper management to explain campaigns and solutions
- Prepare websites and Social Media Posts and Stories
- Prepare Presentations
- Prepare and Brief Photographers (Prepare photography setups, photo samples)
- Lead market research efforts to uncover the viability of current and existing products/services
- Collaborate with media organizations and advertising agencies
- Brainstorm ideas for new campaigns
- Coordinate with the sales team and other departments to produce effective strategies
- Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
- Arabic speaker is a plus
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