Marketing Specialist - Al-Jumayliyah, دولة قطر - Talent Pal

وصف

This role shall cover themarketing function of Qgrabs and its sister companies. Theappointee is responsible for driving the marketing strategicplanning and execution, delivering increased awareness, customeracquisition and engagement. Ensures that a cohesive marketingstrategy is developed and executed across SEM/PPC, Display, PaidSocial and CRM.

• Coordinate and manage the creation ofall digital content such as social media posts, Instagram stories,videos, collaterals, content with marketing partners (ILQ, Qatarliving, Ooredoo, etc.);
• Design, build and maintainsocial media presence i.e. Facebook, Instagram, Twitter;
• Maintain and manage all social media channels;
• Communicate with followers, respond to queries in a timely mannerand monitor customer reviews;
• Suggest and implement newfeatures to develop Qgrabs brand awareness and promotions;Brainstorm new and creative growth strategies with the team;
• Develop and implement a content editorial calendar tomanage content and plan specific, timely marketing campaigns.

Create a regular publishing schedule;

• Define, manage andoversee implementation of an SEO strategy to drive organic brandgrowth through customer acquisition;
• Collaborate withother teams like services, products and customer service to ensurebrand consistency;
• Regularly track and get insights intocompetitors' strategies;
• Stay up-to-date withdigital media technologies and latest trends;
• Suggestideas on how to start selling marketing products such as instaStories, competitions, insta/facebook post, without affecting thecurrent business model;
• Discover, suggest, and attendevents in Qatar, such as QIFF, Sweet Festival, CTC festival, increase brand awareness.
• Get involved in e-campaignsand building potential online promotions and partnerships as wellas e-content & blogs as needed;
• Monitor theallocated budget and optimize marketing campaigns; Maintain costcontrols across all marketing initiatives ensuring on-time andon-budget delivery;
• Measure and report performance ofall digital marketing campaigns and assess against goals (ROI andKPIs). REQUIRED QUALIFICATIONS AND SKILLS
• Must possess aminimum of Bachelor s Degree in Business, Marketing or otherrelevant course;
• Proven working experience in digitalmarketing; Demonstrable experience leading and managing SEO/SEM,marketing database, email, social media and/or display advertisingcampaigns;
• Strong grasp of current marketing tools andstrategies and ability to lead integrated digital marketingcampaigns from conceptual design to execution.
• Highlycreative with experience in identifying target audiences anddevising digital campaigns that engage, inform and motivate;
• Solid knowledge of website analytics tools, i.e. GoogleAnalytics, NetInsight etc.;
• Experience in setting up andoptimizing Google Adwords campaigns;
• Up-to-date with thelatest trends and best practices in online marketing andmeasurement;
• Good understanding of graphic designprinciples.
• Previous experience in Paid Social is highlypreferred;
• Proficient in Microsoft Office;
• Ability to think out of the box and infuse creativity in everyapproach.