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    Lead Product Marketing Manager - Doha, دولة قطر - ConsenSys

    ConsenSys
    ConsenSys Doha, دولة قطر

    منذ أسبوع

    Default job background
    وصف
    • Define the long-term vision and strategy for some MetaMask's new products and features in conjunction with senior product leadership based on a deep understanding of user needs, market and user research and trends, competitive landscape, and Consensys' business goals and strategy.
    • Define and communicate the value proposition of our product offerings and their role in the broader web3 ecosystem.
    • Help steer product roadmap based on customer, market, and competitive insights.
    • Partner with a variety of cross-functional teams to land product-centric value propositions and messaging on external channels.

    Go-To-Market strategy

    • Own the GTM strategy for our evolving set of wallet offerings, mapping out user personas and journeys, developing messaging & positioning, use cases, competitive intelligence, and launch strategy.

    Product disclosure and launch:

    • Own release marketing from end to end — define streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact, adoption and retention, and analyze launch performance to identify opportunities for improvement.
    • Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages for our users.
    • Manage budgets to achieve your business objectives.

    Full-funnel execution

    • Partner with the cross-functional teams to design and measure full-funnel marketing initiatives as the subject matter expert for developer products.
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