Head of Acquisition Performance Marketing - Doha, دولة قطر - Christy Media Solutions

وصف

• As Head of Acquisition and Performance Marketing, you will be responsible for setting the strategy for acquisition marketing and for designing and implementing marketing activities across all channels, aimed at growing the digital video platform's subscriber base the across the MENA region.
• As the expert in customer acquisition, you will use market intelligence to drive subscriber growth, working in close collaboration with data science and commercial analytics teams to plan, design, execute and measure acquisition-marketing campaigns.
• Leading critical relationships with third parties, such as advertisement agencies, you will oversee the design, development and implementation of both mass and target group acquisition campaigns.
• You will lead the Acquisition Marketing team and play a key role in mentoring, training and guiding team members, driving performance levels and maximising productivity and capabilities.
• You will also define and manage the acquisition marketing budget, including tracking and managing marketing expenses to ensure valuable new subscribers are acquired efficiently and profitably.
• Assessing customer needs and expectations and monitoring competitor activities in the market, you will provide up-to-date insights on current marketing trends and deliver strategic recommendations to improve key marketing initiatives to expand the customer base.
• Candidates must be open to full relocation to Qatar and have demonstrable experience in a Marketing leadership role, having previously worked for a large, complex, subscription-based business within the broadcast media, OTT streaming, entertainment or sports content industry.
• You will have a strong track record of leading the development and delivery of customer acquisition marketing campaigns, marketing channel management, market segmentation and sales pipelines. You will have a deep understanding of marketing budget management and marketing ROI (return on investment) measurement.
• You will also be an expert in applying data and research to support decision-making and drive subscriber acquisition, with a solid awareness of digital marketing tools, Google Analytics, A/B testing and the media landscape.