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    Lead Product Marketing Manager - Doha, دولة قطر - ConsenSys

    ConsenSys
    ConsenSys Doha, دولة قطر

    منذ أسبوع

    Default job background
    وصف
    • Define the long-term vision andstrategy for some MetaMask's new products and features inconjunction with senior product leadership based on a deepunderstanding of user needs, market and user research and trends,competitive landscape, and Consensys' business goals andstrategy.
    • Define and communicate the valueproposition of our product offerings and their role in the broaderweb3 ecosystem.
    • Help steer product roadmapbased on customer, market, and competitiveinsights.
    • Partner with a variety ofcross-functional teams to land product-centric value propositionsand messaging on external channels.

    Go-To-Marketstrategy

    • Own the GTM strategy for our evolvingset of wallet offerings, mapping out user personas and journeys,developing messaging & positioning, use cases, competitiveintelligence, and launch strategy.

    Product disclosure andlaunch:

    • Own release marketing from end to end— define streamlined release marketing process, leadingstrategic planning and execution of product launches and/orproduct-focused events in a way that maximizes market impact,adoption and retention, and analyze launch performance to identifyopportunities for improvement.
    • Collaborateclosely with the Product team to deeply understand new features andupdates, translating technical details into clear and compellingmarketing messages for our users.
    • Managebudgets to achieve your businessobjectives.

    Full-funnelexecution

    • Partner with the cross-functionalteams to design and measure full-funnel marketing initiatives asthe subject matter expert for developerproducts.
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