Manager Loyalty Marketing - Doha, دولة قطر - Talent Pal

Talent Pal Doha, دولة قطر

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Qatar Airways Manager LoyaltyMarketing

Qatar Airways are excited to belaunching a new opportunity to join our Customer Engagement& Loyalty as a Manager Loyalty Marketing. As a ManagerLoyalty Marketing you will be responsible for setting up anddriving the strategic direction for Privilege Club marketing andcommunications in particular delivering strategies that will coverall member acquisition member engagement and retention activities.You will ensure that these meet the overall loyalty objectives andcommercial objectives of Qatar Airways. You will also ensure thatall appropriate acquisition and retention activities includingevents and sponsorships are delivered to develop and enhancelongterm member engagement as well as lead the Departments pushtowards personalization by getting the right offers in the rightmessages to the right customers at the right time through the rightchannel.

Identification of potentialdrivers of customer stickiness and member acquisition and testingthem with customers thus rolling out the best result
Defining and setting Networkwide Privilege Club revenueKPIs
Developing profitable campaigns to drivemember revenue and engagement
Optimization ofmember acquisition engagement and retention through the developmentof segmentspecific and/or personalized marketing plans
Developing and maintaining a highly functional digitalmarketing infrastructure as well as a nondigital marketingplan
Delivery of compelling promotionalcommunications that drive measurable incremental revenue to QatarAirways and Privilege Club

Operational Duties

Management of marketing and segmentation for PrivilegeClub and drive the future direction of communication for theprogram
Technology Innovation: Defining andprioritizing technology requirements for LoyaltyMarketing
Research monitoring and reporting onbest practices and localization of products based on marketneeds

Qualifications

About You

College / University Bachelors Degree orequivalent qualification
A minimum of 8 yearsof digital & direct marketing and technology experience tocover social media web analytics email and mobilemarketing
Experience coordinating complexproduct development cycles and technology/innovationschedules
Good understanding of key trends inloyalty marketing and communications

Team Management Skills

Managerial skills Ability to delegate work set cleardirection and manage workflow
Strong mentoringand coaching skills
Experience dealing withloyalty programs

ApplicationGuidelines

All internal candidatescan only have three active applications at any point intime
All internal candidates must havecompleted a minimum 10 months in their current role in order toapply for a new role
All internal candidateswith an active final warning letter will be automaticallydisqualified from the recruitment process
Ifyou are Cabin Crew or Deck Crew (Qatar Airways & QatarExecutive) candidate you would require NOC to apply for thisrole

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