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Dukhān

    Trade Marketing Manager - Dukhan, دولة قطر - Mezzan Holding Co

    Mezzan Holding Co
    Mezzan Holding Co Dukhan, دولة قطر

    منذ أسبوع

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    وصف


    Develop and recommend marketing initiativesand plans to gain a competitive edge in the marketplace at thePoint of Purchase and ensure alignment with organizationalobjectives Lead and implement trade marketing initiatives toachieve brand and sales milestones in line with the businessobjectives (sales targets, revenue targets, increase inproduct/brand presence, market share, etc.) Develop plans for trademarketing investments and ensure expenses are within the assignedbudget limits to create a positive financial impact on businessrevenue Develop targeted initiatives for shoppers activity whichare relevant to the customer's thematic events andshopper portfolio Lead need-gap analysis for consumer requirementsand commission market research for relevant sectors relating to theshopper and brand portfolios through internal and external sourcesStudy reports related to customer needs, business opportunities andmarket trends and coordinate with senior management to supportstrategic decision making Manage merchandising group resources,design category planograms and shelf management principles /in-store fundamentals to ensure achievement of agreed objectivesand impartial service at the shelf Conduct market visits acrosschannels to analyze the point of purchase (POP) drivers, competitoractivities, customer feedback, seasonal demand impacts, etc.

    andprovide course corrections to internal teams if required Design anddrive implementation of promotional strategies (discounts andincentives) and loyalty programs with Sales and Marketing teamsacross channels to improve customer engagement metrics Provideprocess improvement suggestions to Supply Chain team in order toincrease the value for channel partners (on-time delivery, shorterproduct lead times, consistent product availability, more accurateinvoicing, etc.)

    Manage third-party Suppliers / Brand principals toensure alignment with the company's marketing policiesand objectives Monitor the price, product and packaging of existingand new brands and provide course corrections to the teams basismarket intelligence Conduct pre and post evaluations to assess ROIand impact of all trade marketing strategies in achievement of KPIsand business goals and deliver reports on marketing analytics andbest practices to relevant internal stakeholders and SeniorManagement #J-18808-Ljbffr

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