Dina Abu Soufeh

Communications & UX Content Strategist | Bilingual

إدارة عليا / استشارات

Doha, بَلَدِيَّة اَلدَّوْحَة

عن Dina Abu Soufeh:

Senior Communications Specialist with 5+ years of experience creating high-impact communication strategies, brand campaigns, and bilingual content (EN/AR) for global audiences. Skilled in translating complex concepts into clear, compelling narratives across digital and corporate platforms. Proven track record of driving engagement, managing multi-disciplinary teams, and building communication frameworks that elevate brand presence and stakeholder trust.

الخبرة

Communications & UX Content Strategist | Bilingual (Arabic/English) - Globant

September 2024 - Present

Developed UX microcopy and content guidelines for web/mobile platforms, ensuring usability and accessibility for Arabic/English audiences.
Developing and translating UX/UI content for web and mobile platforms, ensuring clarity, usability, and cultural relevance for diverse audiences.
Collaborating cross-functionally with product, design, and development teams to align content strategies effectively with overall project objectives.
Overseeing content uploading and conducting regular audits of Content Management Systems (CMS), ensuring accuracy, SEO optimization, and adherence to established brand standards.
Managing a team of SEO specialists and copywriters to identify strategic keywords and craft optimized content for products, activities, restaurants, and entertainment complexes within the SEVEN project.
Facilitating cross-departmental communication to ensure alignment, efficiency, and transparency among all teams involved in the SEVEN project.

Technical Content Specialist | Bilingual Copywriter - Mauj.me

February 2024 - July 2024 (6-month project-based)

Created and managed content for social media platforms in Arabic and English, overseeing a comprehensive content calendar to ensure timely and relevant updates.
Enhanced social media reach by 114% by strategically posting content and monitoring engagement, which increased non-follower reach by 68%.
Improved Instagram profile engagement by 28.2% by analyzing audience interactions and adjusting content accordingly.
Expanded the follower base by 6.6% by crafting compelling posts and fostering a solid online community.
Authored and edited all audience-facing emails and website copy, managing various other copywriting tasks in both languages.

Content Strategist & UX Communications Lead - Jawa Human Resources Company

March 2023 - February 2024, Saudi Arabia

Conducted UX audits on company app/website, identifying usability pain points and implementing content-driven solutions that improved engagement by 6%.
Developed and delivered compelling bilingual content across social media platforms (Instagram, Twitter, LinkedIn), enhancing online presence and engagement by 50% across all channels through aligning content with company goals and audience needs.
Played a pivotal role in content strategy development and planning, ensuring alignment with company objectives and target audience needs, contributing to broader business goals.
Achieved a 20% increase in social media engagement by devising and deploying engaging and informative content across various platforms and marketing campaigns.
Managed the marketing team effectively, realizing a 90% improvement in the timely delivery of project deliverables through strategic planning and execution.
Collaborated with the HR department to create effective internal communications and contributed to writing compelling and informative copy for the website revamp project, ensuring consistency and quality in messaging across all channels.

Senior Writer and Content Creator - Ayadi Health

July 2022 - March 2023, Saudi Arabia (remote)

Developed and implemented a multi-channel marketing plan for both existing products and new launches, resulting in a 418% increase in engagement and a 50% growth in followers.
Crafted engaging and data-informed content for various channels, including social media and email newsletters, contributing to a 113% organic growth in social media following and ensuring brand consistency across all communications.
Led user feedback analysis using analytics tools such as Mixpanel, recommending design changes that increased conversion rates by 57%.
Conducted presentations and webinars targeting clients interested in digital transformation, showcasing company expertise, generating new collaboration opportunities, and managing social media community communications while maintaining direct communication with over 20 clients weekly.
Established clear brand purpose, pillars, and Tone of Voice through the creation of user manuals and by managing the editing and revision process of various marketing collaterals to ensure high-quality content and maintain brand consistency.

Technical Writer and Copywriter - UnitX Technologies

November 2020 - June 2022, Saudi Arabia (remote)

Translated complex B2B tech concepts into clear, user-friendly documentation (case studies, pitch decks, blogs), significantly enhancing online visibility and engagement.
Crafted and delivered a wide array of bilingual content, including infographics, blog articles, social media captions, and video script content in both Arabic and English, ensuring resonance with diverse target audiences.
Achieved a 927% increase in page views and a 919% boost in unique LinkedIn page visitors, along with a 65% surge in website traffic through strategic content development and deployment.
Collaborated with writers, designers, and the product team to ensure consistency, technical accuracy, and high-quality standards in content creation, encompassing a diverse range of topics and formats.
Partnered with Sales and Business Development teams to successfully execute over 5 webinars and workshops, creating and providing all necessary materials and engaging effectively with clients and potential customers.

Registered Dietitian and Content Creator - Carlton Nutrition Center

September 2013 - November 2020, Saudi Arabia

Collaborated with clients to assess their lifestyle and medical conditions, utilizing the gathered information to develop customized diet plans, aiding them in achieving their health and fitness goals.
Presented to high-level management and secured contracts worth over 160,000 SAR, including a notable 3-month contract with Aramco Firefighter's Department, through strategic collaborations with different companies.
Launched and managed the company’s Instagram page and other social media communities, achieving 50% higher engagement growth than average through the creation of engaging content, design of posts, and development of a content calendar.
Founded and maintained strong professional relationships, successfully generating over $30,000 in revenue through strategic networking and client management.