- Product Management and Strategy
- Develop and implement comprehensive product strategies for the dermo-cosmetics portfolio that align with the company's objectives and market needs.
- Conduct market research to understand competitor landscape, market trends, and customer needs to inform product positioning and innovation.
- Collaborate with R&D and regulatory affairs to guide the development of new products and ensure compliance with industry standards.
- Medico/ Prescription Management
- Liaise with healthcare professionals to increase product awareness and inclusion in medical prescriptions.
- Organize and manage medical detailing efforts to educate dermatologists, pharmacists, and other healthcare professionals about the product range.
- Develop and maintain up-to-date scientific and clinical data to support product effectiveness and safety and equip the sales force with all the necessary updates and the necessary tools to effectively promote the brands to dermatologists.
- Medical Events
- Plan, organize, and execute medical events such as conferences, seminars, and webinars aimed at healthcare professionals to promote the dermo-cosmetics portfolio.
- Coordinate with key opinion leaders (KOLs) and speakers for event participation and content delivery.
- Evaluate the impact of medical events on product awareness and adoption among healthcare professionals.
- Retail Channel Management
- Develop strategies to enhance product visibility and placement in both physical and online retail channels.
- Negotiate and secure promotional spaces and opportunities within retail environments.
- Work closely with sales teams to ensure alignment on product strategy and sales targets.
- Direct To Consumer Marketing
- Oversee the creation and execution of DTC marketing campaigns, including social media strategies, on-ground activation events, and promotional offers.
- Monitor and analyze the performance of DTC activities, adjusting strategies as needed to maximize reach and engagement.
- Collaborate with digital marketing teams to optimize online presence and e-commerce sales.
- Cross-functional Collaboration
- Work closely with cross-functional teams, including sales, regulatory affairs, and Business Development to ensure cohesive strategy implementation and product success.
- Present regular updates and reports to senior management on product performance, market trends, and strategic initiatives.
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Product Manager - Dukhan, دولة قطر - Del-Ponte
منذ 6 أيام
وصف
Product Manager – Dermocosmetics Del-Ponte is a Talent Development & Acquisition Boutique Firm operating across the GCC and the Middle East.
In line with their current expansion, they are actively hiring, and we have been entrusted by our client to manage the recruitment of their core team.
This role is pivotal in managing the interface between medical prescriptions, coordinating medical events, and steering the retail channels including ensuring product visibility, devising promotional offers, handling social media strategies, orchestrating on-ground activation events, and overseeing all Direct To Consumer (DTC) Marketing activities.
The ideal candidate will have a strong background in both the medical and cosmetic sectors, with a keen understanding of consumer needs and market trends.
Key Responsibilities:
